SNAPSHOT
Camera ready. Data driven.
I've spent my career being the person who shows up, asks good questions, and turns that into content people actually watch. From a decade of journalism to a transition into data driven marketing, I've been on the front lines of building audience interest, then proving it worked. The examples below show that range: comfortable on camera and in the community, and just as comfortable behind the numbers.
10+
years building trust through storytelling and content
9.4x
YoY growth in public Instagram reach
20+
community events managed and executed
WHAT THIS SHOWS
- Conducted live, unscripted interviews under tight deadlines. Comfortable thinking on my feet in front of a camera or a crowd.
- Built lasting relationships with coaches, athletes, and community organizations.
- Represented the station as a trusted, recognizable local voice on and off camera.
WHAT THIS SHOWS
Event marketing works when someone owns the whole lifecycle, not just day-of setup. I've built and run that infrastructure for 20+ events with Haley Automotive Group.
- Built and managed a tabling calendar across markets, coordinating with event leads to confirm dates, logistics, sponsorship, and staffing needs well ahead of each event.
- Assigned and briefed employees for day-of coverage, managed table setup and brand merchandise, and coordinated vehicles and transportation to get everything on-site.
- Ran the full lifecycle of 20+ events end to end, from concept and sponsorship outreach through day-of execution.
Reynolds Community College technician breakfast
Planned completely by me to show appreciation and outreach to upcoming service technicians at a local community college. Took about two months of planning and opened the door to a future partnership with the automotive program.
03
Measurable results
11 locations, 10 brands, 1 organic content strategy
YEAR-OVER-YEAR ORGANIC GROWTH
I own the social content calendar and supervise a coordinator and paid-social execution across a multi-location, multi-brand organization, then use analytics to prove what's working and hold every effort accountable.
- Grew public engagement with the brand significantly year-over-year: Facebook interactions up 41%, with even sharper gains in Reels, including 845% growth in interactions and 1,148% growth in watch time.
- Expanded public Instagram reach 9.4x YoY, with 324% growth in profile visits and 228% growth in link clicks, through targeted organic and paid content strategy.
- Built YouTube into a high performing audience channel, reaching an 18.8K monthly audience with a 93% engagement rate and driving 16 tracked conversions.
04
Paid media testing
Fixed operations advertising strategy
WHAT THIS SHOWS
One of my 2026 marketing initiatives was increasing awareness of our service technician openings through paid social and Meta ads. I ran two ads, one static and one dynamic, to reach both chronically online and more casual users. I spent the same budget on both campaigns over 14 days, and the Reel outperformed the static ad by nearly 16x in engagements, proving that our target audience is actively interacting with and seeking out dynamic content over static creative. This helped shape our digital strategy for hiring going forward.
DYNAMIC 20-SECOND REEL
STATIC ADVERTISEMENT
Same budget, same 14-day flight. The Reel drove nearly 16x more engagement than the static ad.
Let's build something that works.
I'd love to bring the same energy, on camera, in the community, and in the data, to your next campaign.
brookeleonardtv@gmail.com • www.brookeleonard.com