Brooke Leonard Resume and Reel

 
 
 

OBJECTIVE:

I am a journalist whose strengths lay in connecting with people, stimulating conversation, and telling stories that resonate far beyond the typical sports fan. My goal is to offer a platform for those who need it, and create content that can transcend the ever changing landscape of television, web, and social media.

WORK EXPERIENCE:

Sports Reporter: WSLS - June 2019-present

John Appicello - jappicello@wsls.com

  • Create, write, and edit original content for TV and social media platforms

  • Manage and execute strategic communications plans for local sports events and initiatives

  • Cultivated strong relationships with local sports teams and institutions

  • Started a station first podcast “Foul Check”, surpassed 1,000 downloads over 17 episodes

  • Recognized for delivering compelling sports news that keeps viewers engaged

  • Moderate and host live sports events, enhancing audience engagement and interaction

  • Led event programming and speaker procurement for sports-related events

  • Worked closely with editorial

Weekend Anchor/Sports Reporter: KBZK and KXLF- June 2018-May 2019

Kevin Stanfield - kstanfield@kbzk.com

  • Produce and anchor weekend sports segments

  • Cover over 30 college, high school, and many other sport teams in the market

  • Develop interesting and diverse content for both web and television

  • One-man-band consistently and effectively to provide the best coverage in Southwest Montana

  • Proficient in editing software such as Velocity, Premiere, and Final Cut Pro

Virginia Tech Women's Basketball Team: October 2017-May 2018

Brian Cox- bcox90@vt.edu

  • Work directly under Brian to create digital content used for recruiting, social media, outreach, etc.

  • Use Premiere, Avid, and other adobe systems for post processing

  • Photograph home and away basketball games

  • Report exclusively with the women's team and staff to create and publish unique stories on the program

  • Creator of "In the Paint", a behind-the-scenes web series on the 2017-2018 season.

WFXR Sports Reporter: April  2016- October 2017

Jermaine Ferrell- jferrell@virginiafirst.com

  • Pitched and executed unique local and national sports stories

  • Created consistent sports highlight content in addition to editing and script writing

  • Conducted interesting and exciting interviews for packages

  • Wrote attention grabbing material for shows and stories

  • Produced sports newscast using ENPS

  • Directed, edited, and produced packages as a "one-man-band"

  • Fronted stories live and in the studio consistently

  • Managed all of the sports department's social media handles

  • Wrapped packages for Friday night football in addition to going live for select games

  • Exclusively covered Virginia Tech athletics as the lead sports department in the area

Education:

UNIVERSITY

Virginia Polytechnic Institute

Expected Degree: Bachelor’s degree, May 2018

Major: Media Journalism

Minor: Business Leadership

SKILLS:

EDITING SOFTWARE-

Avid, Premiere, Velocity, Edius, iMovie, Final Cut Pro

DIGITAL-

Twitter, Facebook, Instagram, LinkedIn, Social News Desk, Wordpress, Arc

CONNECT/COMMUNITY-

Microsoft Teams, Slack, GroupMe, Outlook, Google Drive