Camera ready.
Data driven.
I've spent my career being the person who shows up, asks good questions, and turns it into content people actually watch. First on camera as a TV sports reporter, now making social-first video for 13 dealership accounts and a pickle brand I built from scratch. Here's the work, and what it did.
- 10+ years
- making content on deadline
- 9.4x
- year-over-year Instagram reach
- 33%
- more link clicks from a Reel than a static ad, same budget
Reels, TikToks, and Shorts made for Haley Automotive Group's dealerships, WSLS-TV, and A Big Dill.
To raise awareness of our service technician openings, I ran two Meta ads on the same budget (about $252 each) over the same 14 days: a 20-second Reel and a static graphic.
The Reel drove 33% more clicks for less money.
Unique link clicks
Landing page views
Cost per landing page view (lower is better)
The Reel was shown less (33,079 impressions to the static ad's 42,184) but still drove 33% more unique link clicks and brought people to the page for 13% less. Our audience wanted motion over static, and that result now shapes how we approach hiring content.
- Pitched, shot, wrote, and edited my own stories on daily deadlines for TV, web, and social.
- Conducted live, unscripted interviews with coaches, athletes, and community members.
- Launched Foul Check, the station's first podcast, reaching 1,000+ downloads in year one.
Facebook Reels
Views up 490%, watch time up 1,148%, and interactions up 845%. Overall Facebook interactions grew 41%.
Reach grew 9.4x, with profile visits up 324% and link clicks up 228%.
YouTube
An 18.8K monthly audience with a 93% engagement rate and 16 tracked conversions.
- Built the brand from scratch: logo, packaging, voice, and content.
- Drove nearly 1,000 orders through organic Instagram content and community engagement.
- Grew a loyal following through influencer collaborations and customer content that brought people back for more.
I run event marketing end to end, from sponsorship outreach and staffing to getting vehicles and merch on site. My favorite: a breakfast I planned for service technician students at Reynolds Community College, which opened the door to a partnership with their automotive program.